Explore the limitations of big data and the importance of "thick data" in this 16-minute TED talk. Discover why companies like Nokia and Netflix make poor decisions despite having access to vast amounts of information. Learn how unquantifiable insights from real people can lead to better business choices and success in uncertain environments. Gain valuable perspectives on data analysis, decision-making, and the role of human insights in the modern business world, drawing from examples ranging from ancient Greek oracles to contemporary tech giants.