Explore a thought-provoking conference talk from the Awwwards Conference Amsterdam, where Chiara Aliotta, Founder and Creative Director of Until Sunday and Co-Founder of The Pattern Tales, challenges the notion that print is obsolete in web design. Discover how print design principles continue to influence and shape the creation of stylish, functional websites with consistent appearances across devices. Delve into the rich history of brand identity, typography, and iconography, and learn how these traditional elements predict and mold the future of digital design. Gain valuable insights into bridging the gap between print and digital mediums, and understand how incorporating time-tested design techniques can elevate your web projects.