Explore the future of cybersecurity in this 42-minute conference talk from GOTO Copenhagen 2019. Delve into why technology often prioritizes functionality over security and privacy, and examine the paradox of increased cybersecurity training yet persistent user vulnerabilities. Learn about current security approaches and discover strategies for effective improvement. Investigate the reasons behind technology's lack of built-in security and privacy features, and understand how to contribute to a shift towards embedded protection. Gain insights from ethical hacker Zoë Rose on creating more secure and privacy-focused technological environments. Examine real-world examples, discuss the impact of tech diversity, and receive practical advice on personal actions to enhance cybersecurity. Leave with a deeper understanding of the challenges and opportunities in the evolving landscape of digital security.