Explore the future of data protection and privacy in this 51-minute conference talk from RSA Conference. Gain insights from industry leaders J. Trevor Hughes, Kalinda Raina, and Ruby Zefo as they discuss the complex ethical and competitive challenges organizations face in adapting to evolving privacy regulations. Delve into topics such as GDPR implementation, data subject access requests, and the right to be forgotten. Understand how major organizations are responding to privacy concerns, learn management processes for mitigating privacy risks, and discover emerging privacy issues that will shape organizational behavior. Examine the impact of high-profile incidents on consumer data sharing attitudes, and consider the implications of personal data as a currency. Analyze the differences between GDPR and CCPA, explore Brexit's effect on data protection, and contemplate whether data privacy is a passing trend or a long-term imperative for businesses worldwide.