Who are they Hopes/fears Dream of becoming Change they seek
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GAPS
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PEOPLE DON'T FALL IN LOVE WITH CORPORATIONS
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VOICE
21
SEARCHING FOR THEIR TRIBE
22
1. Compelling back story 2. Character flaws 3. Parables 4. Polarizing (take a stand)
23
WENDY'S
24
CONVERSATIONS ARE BI-DIRECTIONAL
25
Obsessed with secrecy
26
Tour the factory, an insider's peek
27
W-HOTEL, TAIPEI BRANDING
28
Beginner's Mindset
29
Perfection paralyze Big ideas take time Need others Hard to start
30
SUMMARY
31
NO MORE GATE KEEPERS
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MIDDLE MANAGERS
33
EXECUTION
Description:
Discover marketing and business strategies for designers and YouTube creators in this 30-minute conference talk by Emmy award-winning designer Chris Do at Awwwards San Francisco. Learn how to build brands people love, create compelling content, and effectively communicate your value to gain influence and secure job opportunities. Explore practical life hacks and insights from the founder of The Futur, an online education platform with 300,000 global subscribers. Gain valuable knowledge on disrupting traditional education systems, leveraging personal networks, and developing a unique voice to connect with your audience. Uncover the importance of storytelling, transparency, and embracing imperfection in your creative journey. Leave inspired to overcome gatekeepers, start executing your ideas, and transform your approach to personal branding and professional growth.