Explore the future of gaming on Facebook with Rick Kelley and JP Mangalindan in this insightful 20-minute conference talk from Web Summit 2017. Discover Facebook's unique gaming business model, learn how the platform assists developers in user acquisition and ad management, and delve into topics such as in-app purchases, eSports, and early engagement strategies. Gain valuable insights on the newly introduced gaming tab and the importance of diversity in the gaming industry. Understand how Facebook collaborates with developers to create a thriving gaming ecosystem and stands out as a distinctive platform in the competitive digital landscape.