Explore the evolving landscape of brand advocacy in this insightful 18-minute conference talk from Web Summit. Delve into how reviews, user-generated content, and brand champions have transformed the buyer-seller relationship. Learn about the future of brand advocacy, digital advertising strategies, trust-building techniques, and the importance of in-store experiences. Gain valuable insights on consumer choice and participate in a Q&A session to deepen your understanding of this crucial aspect of modern marketing.