Explore the business value of open source beyond simply publishing source code in this 47-minute conference talk from linux.conf.au. Gain insights from Toby Bellwood's journey from customer to Product Lead at amazee.io, a Drupal hosting provider. Discover how open-sourcing the Lagoon hosting platform led to enhanced collaboration with customers and users. Learn to balance open-source principles with commercial interests, foster two-way contributions, and build lasting partnerships. Examine real-world examples of customer-driven development alongside internal innovations, highlighting the benefits of working openly. Understand the challenges and opportunities in the open-source ecosystem, including leadership, partnerships, shared learning, and technology considerations. Conclude with key takeaways and potential pitfalls to avoid when embracing open-source strategies in business.