Explore the fascinating world of local plant and animal names in this 17-minute TEDx talk by ethnobiologist Dr. F. Merlin Franco. Discover how these names serve as condensed forms of local knowledge and represent a valuable cultural heritage. Learn about the ingenuity behind naming practices and their relevance in contemporary times through charismatic examples from Brunei and Borneo. Gain insights into the interconnectedness of biological, cultural, and linguistic diversity, and understand the urgent need for their conservation. Uncover the potential applications of local names in preserving both biological and cultural diversity. Delve into the beauty of local languages and the knowledge encoded within plant and animal names, offering a unique perspective on the rich biodiversity of Southeast Asia.