Explore the potential of franchising as a tool for economic development and business growth in this 17-minute TEDx talk. Discover how creating opportunities for Filipino ownership of various brands, including foreign ones, can transform the Philippines into the franchise hub of the Asia Pacific region. Learn how businesses and micro-small-medium enterprises can benefit from franchising, guided by insights from an experienced business professional with international experience in brand management and franchise consulting. Gain valuable perspectives on navigating the franchising landscape and its impact on local economies.