Explore the power of mathematics in everyday life through this Royal Institution lecture. Delve into how 10 key equations can be applied to various aspects of life, from social media algorithms to personal relationships. Learn about logistic regression, data analysis, and mathematical models for decision-making. Discover how these equations can be used to understand viral content, financial strategies, and even conspiracy theories. Gain insights into the mathematics behind social media platforms like Instagram and how algorithms shape our online experiences. Examine the potential of mathematical thinking for personal development, societal issues, and social activism. Uncover the hidden mathematical patterns that influence our daily choices and long-term outcomes in this thought-provoking presentation by Professor David Sumpter.