Explore the limitations of raw talent in the music industry through this insightful 20-minute Web Summit panel discussion featuring Jóse Woldring, Jonas Weber, and Peter Hollens. Discover why talent alone isn't enough to succeed in the modern music business. Learn about the importance of reaching audiences, navigating traditional media, building brand partnerships, engaging with the press, and developing a strong support structure. Gain valuable insights on leveraging social media to amplify your musical career. Understand the multifaceted approach required to transform natural abilities into sustainable success in today's competitive entertainment landscape.