Explore the true essence of style and its disconnect from clothing in this thought-provoking TEDx talk by fashion industry veteran Londiwe Ncube. Delve into the concept of sustainability in the fast-paced world of fashion and discover what a 30-year-old jacket can reveal about authenticity. Drawing from over a decade of experience in editorial and e-commerce styling, directing, and consulting, Ncube shares insights gained from working with renowned brands like Conde Nast, Dazed Digital, and Net-a-Porter. Learn about Atijo, a luxury curated vintage store co-founded by Ncube, dedicated to promoting pre-loved and conscious shopping. Gain valuable perspectives on mindful consumerism and the intersection of fashion passion with conscious style approaches in this 12-minute presentation.