Watch this inspiring 18-minute TED talk by Steve Keil as he challenges the "serious meme" prevalent in Bulgaria and advocates for a return to play as a means to revitalize the economy, education, and society. Discover how embracing playfulness can have a transformative impact not only in Bulgaria but also in workplaces, schools, and communities worldwide. Gain insights into the universal message of reinvention and the power of play in fostering creativity, innovation, and societal progress.