Explore a conference talk that challenges traditional web design workflows and advocates for web-based mockups. Discover how the rise of responsive design and multiple devices has necessitated a shift away from Photoshop comps. Learn about the benefits of designing in the browser, including experimentation, version control, and the use of real content. Gain insights into practical tools and techniques such as sketching, static site generators, CSS preprocessors, and style guides. Watch a live demonstration of creating web mockups using modern web technologies and understand how this approach can lead to more efficient and flexible design processes.