Explore the evolving landscape of mobile design in this insightful conference talk from Mobilism 2011. Delve into how the perception and use of mobile devices are changing, challenging traditional notions of mobile design. Examine why context remains crucial in mobile design, but discover how the definition of 'mobile' itself is shifting beyond simple phones to complex, always-connected devices. Learn how these changes impact design strategies for mobile services, emphasizing simplicity, social connectivity, and focused functionality even on small screens. Gain valuable insights into designing for the future of mobile technology, as presented by Stephanie Rieger, a respected voice in the field of mobile user experience.