Explore strategies for establishing Return-on-Investment (ROI) for Availability work in this 30-minute conference talk from SREcon22 Americas. Delve into the challenges of quantifying SRE investments and learn approaches to demonstrate their value. Examine the potential consequences of failing to address ROI discussions, including missed opportunities for SRE investment and the risk of counterproductive regulatory measures. Gain insights from Casey Rosenthal, CEO of Verica.io, as he shares his expertise on balancing security and availability, contrasts SRE with reliability, and discusses both quantitative and qualitative methods for evaluating SRE efforts. Consider the implications of regulation, certification, and licensing in the field while discovering how to effectively communicate the silent successes of SRE work.