Explore the transformative power of Generative AI in go-to-market strategies through this insightful 26-minute talk by Ali Dasdan, EVP and CTO of ZoomInfo. Discover how clean data serves as the foundation for successful AI-driven GTM approaches and learn about the importance of a unified data system. Gain valuable insights from real-world case studies demonstrating how clean data elevates Generative AI from effective to exceptional in the GTM space. Delve into practical strategies for overcoming challenges and maximizing the potential of Generative AI in market penetration and customer engagement. Access additional resources like the LLM Compact Guide and Big Book of MLOps to further enhance your understanding of AI applications in business.