Explore the innovative world of sound augmentation in this 19-minute conference talk from Collision Conference. Delve into Doppler Labs' groundbreaking Hear One smart earbuds, designed to enhance auditory experiences by allowing users to control ambient sound levels while enjoying music. Learn how this technology challenges traditional noise-canceling headphones and discover the potential impact of digital innovations on live-listening experiences. Gain insights into the company's origins, the importance of this technological space, and its connections to VR and AR. Hear about real-world applications, including experiences at Coachella and collaborations with composer Hans Zimmer. Understand the significance of user feedback, the role of white noise, and the passion driving this auditory revolution. Uncover the skills and qualities necessary for success in this cutting-edge field of audio technology.