Watch a 23-minute conference talk from SK TECH SUMMIT 2023 exploring the expansion of offline payment services and infrastructure development. Learn about the strategic approach SK pay takes to enter the offline payment market, focusing on infrastructure development, system implementation, and enhanced user payment experiences. Discover insights from Min-wook Shim of 11st Street, who leads SK pay's payment platform development, as he shares expertise on creating efficient payment solutions that deliver value to users and customers in the rapidly evolving payment technology landscape. Gain understanding of how online payment service providers are expanding into offline markets and the technical considerations required for successful implementation.