Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only! Grab it Explore the complex phenomenon of yielding from a rheological perspective in this comprehensive lecture by Simon Rogers. Delve into key milestones, experimental observations, and various yield stress measurements, including static and dynamic yield stress. Examine continuous yielding models, masking oscillatory amplitude sweeps, storage and loss moduli, and common measures. Investigate linear viscoelastic models, unrecoverable strain, and recovery rheology. Analyze the concept of the right Deborah number and review evidence from published work. Gain valuable insights into non-equilibrium processes in physics and biology through this in-depth presentation from the Graduate School at the Erwin Schrödinger International Institute for Mathematics and Physics.