Explore the future of information retrieval and search technologies in this 24-minute conference talk from SIGIR 2024. Delve into the opportunities and challenges presented by Large Language Models (LLMs) in the field of GenIR (Generative Information Retrieval). Learn how LLMs are reshaping search capabilities and discover their potential impact on the future of information retrieval systems. Gain insights from author Chengxiang Zhai as they discuss the intersection of artificial intelligence and search technologies, highlighting both the promising advancements and potential hurdles in this rapidly evolving domain.