Explore a thought-provoking conference talk from SIGIR 2024 that delves into the concept of "In-Context Learning" and its implications for Applied Information Retrieval. Presented by authors Debasis Ganguly, Manish Chandra, and Andrew Parry, this 13-minute session examines the intersection of Large Language Models (LLMs) and search technologies. Gain insights into how in-context learning is reshaping the field of information retrieval and discover why embracing these advancements can lead to innovative solutions in search applications. Learn about the potential benefits and challenges of integrating LLMs with traditional search methods, and understand how this fusion is transforming the landscape of applied information retrieval.