Explore strategies for reducing web project size and complexity in this energetic conference talk from Copenhagen DevFest 2023. Learn about the trend of increasing website sizes and discover practical techniques to reverse this pattern. Gain insights into easy performance improvements, including image optimization and JavaScript concatenation, that can enhance user experience. Examine user-friendly process tools that streamline optimization without requiring extensive configuration. Understand how creating smaller, more efficient websites can simplify development processes and potentially reduce work hours. Dive into the concept of "shrinking the web" and its benefits for both developers and users in this informative session on web optimization and performance enhancement.