Learn how to initiate and develop an effective application security program in this 48-minute conference talk from ShowMeCon 2017. Explore key aspects such as vulnerability tracking, bug management, and developer training. Discover strategies for building relationships, conducting assessments, and improving security processes. Gain insights on measuring maturity, enhancing programming skills, and fostering a security-conscious developer mindset. Understand the importance of security in today's digital landscape and acquire practical tips to position developers for success in implementing robust application security measures.