Discover strategies for convincing your organization to adopt chaos engineering in this conference talk from Conf42 Chaos Engineering 2024. Learn how to create a sales rep owner's manual, align chaos engineering with high ROI projects, and effectively communicate its benefits to internal stakeholders. Explore topics such as migrating to the cloud with reduced downtime, distinguishing between observability and monitoring, and building a compelling business case. Gain insights on crafting an implementation plan and key takeaways to successfully introduce chaos engineering practices within your company.