Explore the critical importance of web accessibility in this JSConf.Asia 2018 conference talk by Sareh Heidari. Gain practical insights into implementing accessibility considerations when building products, whether working solo or as part of a larger organization. Learn from Heidari's experience as an accessibility champion at BBC News, including methods for conducting accessibility research, reviews, and tests. Discover the impact of inaccessible sites on users and understand various types of disabilities affecting web usage. Delve into topics such as interface accessibility, accessibility guidelines, techniques for improvement, and the concept of Accessibility Champions. Understand the significance of device metrics and user research in creating more inclusive web experiences. This 31-minute talk provides valuable knowledge for developers and organizations aiming to enhance their web accessibility practices and create more user-friendly digital products.