Explore the critical role of sampling in observability for cloud-native environments in this 36-minute conference talk by Steve Flanders from Splunk. Delve into why traditional monitoring techniques fall short in understanding system behavior and addressing availability and performance issues in modern architectures. Learn about the rise of observability and the importance of distributed tracing data in providing essential context and correlation. Examine various sampling techniques, their tradeoffs, and impact on observability. Gain insights into industry practices and conventions for addressing concerns such as cost, performance, and overhead in sampling. Understand the complexities of sampling in the era of observability and how it affects your ability to effectively monitor and troubleshoot cloud-native systems.