Explore the intersection of storytelling and software development in this 29-minute conference talk from RubyConf 2021. Discover how fiction-writing techniques can be applied to engineering roadmapping, team dynamics, and code health. Learn to craft compelling narratives, develop team "characters," and world-build your way to more effective software systems. Gain insights into leveraging heroic legends, cautionary tales, and futuristic projections to shape your team's story and improve overall project outcomes.