Explore the critical decision-making process behind Boeing's 737 MAX in this 32-minute conference talk from RubyConf 2021. Delve into the complex choices Boeing faced a decade ago when competing with Airbus's fuel-efficient A320neo. Examine the pivotal decision between designing a new aircraft or updating the existing 737, and investigate the subsequent choices that led to the 737 MAX's development and eventual issues. Gain valuable insights into improving decision-making skills for individuals and teams while learning from the aerospace industry's high-stakes environment.