Explore the principles of effective web typography in this 48-minute conference talk by Richard Rutter at CSS Day 2018. Delve into the crucial role typography plays in connecting authors and readers online. Learn practical guidelines that blend implementation details with typographic theory, empowering you to design beautiful and responsive typography for the web. Discover techniques for optimizing paragraph text, reading distance, font sizing, tables, and display text. Gain insights into advanced topics such as CSS calculations, font preloading, variable fonts, and optical sizing. Acquire valuable knowledge to enhance your web design skills and create more engaging, readable content across various devices and screen sizes.