Explore strategies for rebuilding trust in an era of fake news through this insightful 17-minute conference talk featuring Fleishmann Hillard's John Saunders and The Atlantic's Steve Clemons at Web Summit 2018. Delve into the scale of the fake news problem, examine the role of tech companies and public relations, and understand the impact of filter bubbles. Gain valuable advice for tech entrepreneurs on navigating this challenging landscape, and learn about the importance of diversity and inclusion in combating misinformation. Discover practical steps to restore faith in information and media in our increasingly complex digital world.