Explore the practical applications and challenges of PowerBI in this 58-minute conference talk by Matt Davies at NDC Conferences. Discover how to empower business users to create and adapt their own reports and dashboards, reducing the need for constant updates to reporting stories in product backlogs. Learn about the potential of PowerBI as a software as a service platform for interactive and powerful data visualization, including its ability to be embedded directly into applications. Gain insights into overcoming common obstacles, such as helping business users navigate raw data from rapidly changing apps. Benefit from real-world tips and tricks, and see how to apply software development practices to PowerBI for an enhanced user experience. This talk showcases new PowerBI features and provides valuable knowledge for both developers and business users looking to leverage this powerful tool effectively.