Explore the critical issue of data privacy in this 22-minute conference talk by Nico Sell, Founder of Wickr & Wickr Foundation, at Web Summit. Discover how everyday technology, from smartphones to web searches, tracks, stores, and exploits personal data for profit. Learn about the extent of information modern technology gathers about individuals, often surpassing the knowledge of close confidants. Gain insights into essential measures for safeguarding personal information from unauthorized access and surveillance. Understand the importance of being "properly paranoid" in an increasingly connected world and acquire strategies to protect your digital footprint.