Learn about the importance and benefits of using functional Regions of Interest (fROIs) in neuroimaging research from Prof. Nancy Kanwisher in this 25-minute lecture. Explore the limitations of standard group analysis techniques and discover how fROIs can address these issues. Gain insights into the "Gulf Stream" analogy, understand the real problems faced in neuroimaging studies, and examine the standard problems associated with traditional methods. Delve into the solution offered by fROIs, supported by practical examples. Investigate the advantages of this approach, including improved effect size measurements and the potential to identify natural kinds in the brain. Conclude by exploring hybrid analysis techniques that combine the strengths of both group and individual-level analyses.