Explore practical approaches to software architecture in this insightful conference talk. Discover 10 key recommendations for pragmatic architectural work, including choosing perspectives consciously, architecting team setups, matching organizational structure to project size, balancing centralized decision-making, and enforcing minimal but rigid rules. Learn how to iterate rather than aim for perfection, architect for delivery flow alongside runtime quality, and embrace boring technology to achieve more with less. Gain valuable insights on creating malleable structures, managing technical challenges, and integrating human and organizational factors into architectural work.