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on
1
Introduction
2
Neural Networks
3
Static CPC
4
Dynamic CPC
5
Universal KPI
6
How to find the most paying users
7
Data requirements
8
How to make predictions
9
How to set your day 7 target
10
Get to know your users
11
What is a UI manager
12
Contextual vs behavioral
13
Data sets
14
Different price points
15
Whitelisting
16
Roadmap
17
Summary
Description:
Discover advanced post-install optimization techniques for user acquisition in this 37-minute Unite Now 2020 conference talk. Learn how Unity's machine learning features can significantly enhance your UA efforts from experts Paivi Putsepp-Seufert and Jaakko Virtanen. Explore topics such as neural networks, static and dynamic CPC, Universal KPI, predicting high-value users, data requirements, and setting day 7 targets. Gain insights into user behavior analysis, UI management, contextual vs. behavioral data sets, price point strategies, and whitelisting. Conclude with a roadmap for future developments and a comprehensive summary of key takeaways to elevate your user acquisition strategies.

Post Install Optimization for User Acquisition - Unite Now 2020

Unity
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