Discover the art and science of running engaging LiveOps events in this insightful conference talk from Playtime 2016. Learn from a LiveOps expert on Marvel: Contest of Champions as they share valuable tips and strategies for keeping games fresh and captivating. Gain knowledge on how successful developers utilize Live Operations to foster long-term player retention, loyalty, and value in their games. Explore effective techniques for implementing engaging events that keep players coming back for more, ensuring the longevity and success of your game.