Discover the power of liveops for games in this 28-minute conference talk from Playtime 2016. Explore how successful developers maintain fresh and engaging content without code updates. Gain insights into the main components of liveops, global strategies, and tailoring events to specific goals. Learn the importance of engaging the entire player base and managing high acquisition costs. Examine real-world examples, including Creative Mobile's best practices shared at 17:45. Delve into web-based operations, in-game item sales, personalized offers, cross-promotion techniques, and partnership integrations. Conclude with key considerations and recommendations for implementing effective liveops strategies in your game development process.