Discover strategies to boost app engagement and retention in this 42-minute conference talk from Android Developers at Playtime 2016. Learn about Google tools and features for analyzing user behavior, improving engagement, and retaining users in an increasingly competitive app marketplace. Explore concepts such as churn, value proposition, and platform utilization. Gain insights from successful developers, including best practices from Lifesum at the 31:15 mark. Delve into topics like personalization, guidelines, and methodology to enhance your app's performance and user satisfaction.