Explore common pitfalls in building Internal Developer Platforms (IDPs) and learn how to implement a platform-as-a-product approach in this 19-minute conference talk from PlatformCon 2023. Discover real-world examples for defining your product, building a distinctive brand, marketing your platform internally to engage developers, fostering loyalty through delightful user experiences, and developing an ecosystem of tools to improve developer-operator relations. Gain insights from Bryan Ross, Executive Advisor at VMware Tanzu, on transforming your platform into a superpower that developers will eagerly adopt and love.