Explore the challenges of scaling extreme data platforms at eBay in this keynote address from the PHP UK Conference 2012. Join Hugh Williams, Vice President of Experience, Search, and Platforms at eBay, as he takes you on a tour of key platforms used by the e-commerce giant. Discover how eBay leverages Hadoop and various data stores, and learn about the company's implementation of PHP. Gain valuable insights into eBay's search engine, global user experiences, and upcoming innovations for 2012. Delve into topics such as data query rewrites, item quality, ranking functions, and the convergence of online and offline commerce. Understand eBay's role in the consumer-led revolution and its approach to personalization. This talk offers a unique opportunity to learn from a seasoned expert with nearly two decades of experience in search engines and web services, providing a comprehensive look at the technological challenges and solutions employed by one of the world's largest e-commerce platforms. Read more