Explore a thought-provoking conference talk that delves into the challenges of building software for humans, who are inherently irrational beings. Learn how modern theories of human cognition can be applied to optimize tools for human thinking rather than computer processes. Discover insights from Yammer's experience in developing human-centric engineering tools, and understand the sociotechnical challenges organizations face when striving for transparent architectures. Gain valuable perspectives on how these concepts relate to business success and profitability. Examine the differences between human and computer thinking, and understand the importance of leveraging intuition, conserving attention, and building ambient awareness in software development. Uncover strategies for creating tools that work with human cognitive processes, including visual cortex utilization, pattern matching, and anomaly detection.