Explore the fundamentals of design thinking in this 42-minute conference talk from Philly ETE 2017. Discover why this problem-solving methodology has gained popularity across various sectors, from business to education. Learn about the basic principles of design thinking, including empathy, lateral thinking, prototyping, and storytelling. Participate in a mini design challenge to gain practical skills applicable to your work. Understand the importance of reframing problems and asking the right questions to drive innovation. Gain insights into how design thinking is being applied in fields such as finance and pharmaceuticals, and learn how to incorporate this approach into your own strategy work.