Explore personalized machine learning systems in this 50-minute talk by Julian McAuley, PhD. Discover the principles behind recommender systems, personalized natural language processing, and computer vision applications. Learn about traditional supervised learning, complex recommender systems, personalized language generation, and visual data modeling. Examine the technical setup, model-based vs. contextual personalization, and generative text models. Investigate practical applications like assistive writing, persona-grounded dialog, and complementary item recommendations. Delve into fairness considerations and the consequences of deploying personalized predictive systems in various domains.