Explore Google's journey in user research and product development through this insightful Web Summit talk. Discover how Google evolved from focusing on usability labs to finding inspiration through direct user contact in emerging markets and Silicon Valley. Learn about the eureka moments and insights behind popular features in Google Maps and Search. Gain valuable knowledge about immersion research, design sprints, and the importance of empathy in creativity. Understand Google's Montessori-inspired culture and its impact on innovation. Delve into the process of developing user-centric products and the significance of listening to websites. Examine the shift from windowless labs to global trips for user research and how it led to new experiences like the commute feature. Reflect on Peter Drucker's wisdom and its application in Google's approach to product development.