Explore the critical role of external data integration in financial decision-making through this 16-minute conference talk from PlatformCon 2024. Discover how Raja Chattopadhyay and Thiaga Mania demonstrate the importance of efficiently orchestrating diverse data sources for customer profiling and fraud risk reduction in financial institutions. Learn about strategies for seamlessly integrating and processing external data to retrieve crucial information like income, debt, and credit scores, while validating customer-provided details in real-time. Gain insights into managing the orchestration layer, addressing key challenges, and optimizing processes through a compelling case study. Acquire actionable knowledge to enhance efficiency and improve the quality of financial decisions by effectively leveraging external data sources in modern financial landscapes.