Explore strategies for predicting and fostering sustained app engagement through real-life case studies in this 27-minute conference talk from Playtime EMEA 2018. Learn how to balance business success with user satisfaction as Troy Skinner, Vice President of Immersyve, presents a general framework for optimizing app engagement. Delve into specific examples from retirement and health fitness apps, and discover methods for measuring motivational quality and long-term value. Gain insights on avoiding evaluation pressure and implement practical techniques to enhance user retention and satisfaction in your Android applications.