Explore the intricacies of setting up a phishing campaign in this 45-minute conference talk from NolaCon 2017. Delve into various aspects of phishing engagements, including email minefield navigation, payload execution, and privilege escalation techniques. Learn about firewall bypass strategies, flyer walking, and the mechanics behind effective phishing attacks. Gain insights into essential frameworks and tools such as GoFish, FierceFish, and Kali. Discover methods for email tracking, web page creation, and user interaction through HTA files, JavaScript, and PHP. Master the art of social engineering and cybersecurity testing to enhance your organization's defenses against sophisticated phishing threats.