Explore the intersection of neuroscience, game design, and emerging technologies in this insightful talk featuring Nicole Lazzaro and Jon Radoff. Delve into the neuroscience of emotions, the impact of Web3 on immersion, and the role of games in eliciting emotional responses. Discover the "4 Keys 2 Fun" methodology and learn about intrinsic vs. extrinsic rewards in gaming. Examine the creator economy, the science behind game systems, and the role of dopamine in player engagement. Discuss the challenges and opportunities in monetizing creativity, lowering barriers for creators, and the concept of play-to-earn. Investigate the human aspects of gaming, value exchange in virtual economies, and the ecological impact of technology. Gain insights into the future of Augmented Reality (AR) and its potential applications. Explore the implications of "always-on" technology and its impact on society and user experience.